The Los Angeles County Medical Association announced the expansion of its membership benefit portfolio today, launching a first-of-its-kind strategic alliance with RGOC Healthcare to enhance patient engagement through digital technology. 

“Through our 2022 Practice Makeover Initiative and the LACMA’s Listening Tour, we learned so much about what our physicians, groups, and organizations are looking for in order to grow and thrive. Digital strategy, marketing, and communications emerged as a topline topic, and we went to work to find just the right solution,” said LACMA CEO Gustavo Friederichsen.

"LACMA has worked with the RGOC team since 2011. We are excited to expand our membership offering to include this strategic, creative, and trusted resource to physician practice groups of all sizes. RGOC plays a pivotal role in LACMA’s communications and online presence, developing and accelerating our digital evolution. We look forward to delivering the same solutions and results for our physicians, from solos to groups,” Friederichsen continued


“This is such an exciting and timely progression of our long-standing relationship with LACMA,” Sheri Carr, President of RGOC Healthcare, said. “We have long worked with Los Angeles area doctors through our sister company, Physicians News Network. In parallel, RGOC Healthcare has a deep background working with doctors and healthcare organizations to harness the power of digital media to reach and serve their patients. Our understanding of and strong commitment to LACMA and the broader healthcare community equips us with the unique ability to provide solutions that are both transformative and affordable. Whether a physician practice needs a patient-friendly website or a complete digital strategy, we work with organizations and their teams to develop, design, build, manage, and measure their digital presence.”

RGOC Healthcare will join the LACMA team in the “LACMA Lounge” at the Healthcare Burnout Symposium, February 23-25. Contact Nick Fisher at to schedule a free consultation.

About LACMA Since 1871, LACMA has been at the forefront of medicine in L.A. County, ensuring that our members are represented in the areas of public policy, government relations, and community relations. Through our advocacy efforts in both Los Angeles County and with the statewide California Medical Association (CMA), our physician leaders and staff strive toward a common vision – that you might spend more time treating your patients and less time navigating the obstacles that threaten your autonomy and undermine your practice of medicine.

RGOC Healthcare provides a broad range of digital transformation services to physicians and allied healthcare entities. From developing strategies to leverage digital tools for maximum impact to designing and building an online brand and managing and measuring impact, RGOC Digital supports the practice needs of physicians enabling them to serve their patients online and in person.